How MarketSignal Works
A raw public record is not a lead. Five steps turn it into something worth your next hour.
Step 1
Signal
We monitor public records that indicate something is about to change: building permits, commercial property transfers, new business licenses, and contractor registrations.
Step 2
Analyze
Each signal is normalized, classified by project and property type, and interpreted — what is actually happening here, and what does the party behind it now need to buy?
Step 3
Enrich
We resolve the parties involved — owner, developer, general contractor, operator — and attach the best reachable contact, with the source of every value recorded.
Step 4
Prioritize
Two transparent scores: an Opportunity Score for how likely this produces a buying decision, and a Contact Score for how reachable the decision maker is. Every point is explained.
Step 5
Contact
Work the list in order. Save, move through your pipeline, and generate an outreach draft you review and send yourself. MarketSignal never sends on your behalf.
About the scoring
Scores come from a transparent weighted rules model, not a black box. On every opportunity you can open the breakdown and see exactly which factors contributed and by how much. We do not claim to predict the future — we rank what is measurably in front of you.